Reginald Mathis, his lawyer, told me, “Internationally, it could run you up to a million.” For the Lincolnshire bar mitzvah, the contract stipulated private-jet travel, suitable accommodations, and a fee “in the six figures,” Mathis said Flo Rida would perform for thirty minutes. Flo Rida’s fee for private gigs in the United States runs between a hundred and fifty thousand and three hundred thousand dollars, depending on location, scale, and other particulars. At first, he had doubted that Flo Rida, his son’s favorite artist, would agree to come, but an agent informed him that most big-name musicians are available these days, under the right conditions.
The entertainment had been arranged by Andrew’s father, an executive at a financial-services company. The whole affair was invisible to the outside world, except for the word “Andrew” projected by brilliant red floodlights onto an exterior wall. A production company had installed the décor, including roller coasters stencilled across the dance floor and a banquet table made to resemble a red Ferrari. The bar-mitzvah boy, in keeping with the customs of his forebears, had chanted his way into adulthood then, following a more recent tradition, the celebrants had relocated to a warehouse-size event venue that is highly regarded on Chicago’s mitzvah circuit. But, on this evening, Flo had journeyed north on business: he was playing a bar mitzvah, for a thirteen-year-old boy and three dozen of his friends, in the well-to-do Chicago suburb of Lincolnshire. His endorsement deals are of sufficient scale that, in a recent breach-of-contract dispute with one of his brand partners, Celsius energy drinks, a jury awarded him eighty-three million dollars.Ī man with this kind of nest egg might never need to leave home again. Flo never matched the stardom of those peers, but he has recorded another nine Top Ten hits, sold at least a hundred million records, and secured for himself a lucrative glide from ubiquity. Dre, for the most downloads in an opening week. 1 on the Billboard charts for ten weeks-a longer run than any other song that year, including Beyoncé’s “Single Ladies.” In 2009, Flo landed another No. 1 hit, “Right Round,” which broke a world record, jointly held by Eminem, 50 Cent, and Dr. “Low” went platinum ten times over and was No. By the following night, he would be back at his mansion in Miami.įlo Rida, who is forty-three, attained celebrity in 2008 with his song “Low,” an admiring ode to a Rubenesque beauty on the dance floor. That afternoon, a private jet had carried him, along with eight of his backup performers and assistants, from South Florida to Chicago. He is six feet three, two hundred and twenty pounds, and often travels with a trainer, though on this occasion the trip was brief enough that he would do without. Flo Rida, whose stage name honors his home state but is pronounced like “flow rider,” is fastidious about his physique. Along one wall, a handsome buffet-lobster, sushi, Dom Pérignon-sat untouched. At ten o’clock on a recent Saturday night, the rapper Flo Rida was in his dressing room with a towel over his head, in a mode of quiet preparation.
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